More smart people: Amy Jo Kim at ShuffleBrain
I discovered Dr. Amy Jo Kim (co-founder of ShuffleBrain) at Startup2Startup today & haven’t stopped listening yet. She brilliantly, and in everyday language, talks about game mechanics, social capital, leveling up, and the unfolding, evocative way in which good games and other good experiences reveal themselves.
She goes on to talk about Cooking Mama, which I bought for my daughter, a junior foodie to myself. Not only that it’s a fun game, but it actually delivers useful information. You can actually use this game to learn how to cook.
Social Feedback and System Feedback are also covered. For anyone interested in community building and driving loyalty, this is a must-see video. I’m *so* reviewing this content again at work tomorrow. The divining rods of my personal and professional life are crossing. And there’s something really incredible about that.
Jay,
Thanks for posting that. Really interesting. I hope to use some of the game theories about reward systems in my day job.
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